Arthur Reid Jr. began his experience in funeral services in 1956 with Williamson’s Funeral Home. From there he developed skills and knowledge in the business with Bethea Raphael Funeral Home. Arthur Reid Jr. developed a respect and reputation of outstanding service throughout the community. His legacy continued in 1979 with Watkins funeral home, where he served as a Chief Assistant to the Funeral Director.
On behalf of the entire staff and management team of House of Branch Funeral Home, we welcome the opportunity to meet with you personally to discuss our services more fully.
Our professional and caring staff take pride in providing high quality and affordable funeral services that meet the special needs of your family
Kindest Regards,
Sheila Reid
Roshaun Hood
Austin Hood
In 1981, Arthur co-founded Reid and Yandell Funeral Home, which eventually became the first Golden Gate Funeral Home in 1986. For seven years, Golden Gate Funeral Home serviced the Milwaukee Community.
In 1993, Golden Gate Funeral Home changed to New Golden Gate Funeral Home. Arthur Reid Jr. soon became the sole owner and operator of Reid’s New Golden Gate Funeral Home in 2008. In 2012 Reid’s New Golden Gate Funeral Home opened up its second location at 1910 Taylor Avenue in Racine Wisconsin. In the effort to continually service the needs of our community a third loca
tion has been established at 2535 N Teutonia Avenue Milwaukee, Wisconsin.
As the president and Ceo of Reid’s New Golden Gate Funeral Home, Arthur Reid Jr. influenced the values and set the standards the community recognized for his service throughout the years.
“We offer pre-planning, a full line of funeral services, counseling, and after care, which is personalized for each family.
We realize the importance of our family’s satisfaction during a very difficult and emotional time and would like to thank each one of them for their support.“
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